Hi, I'm William Ruth.

Creative Director, UI/UX Designer & Video Production

CEDAR CX Brand Development
Brand development for IT Staffing start up company, including name and logo development, website design and development, brand guidelines and supporting marketing and digital asset designs.
web design/web development/graphic design/branding
MiniMed 770G Launch Campaign
Development of assets for a multi-channel product launch in the medical device space. Go-to-market design support included custom illustration, video animation and editing, graphic design for marketing material, and design of instructional tools.
video/animation/illustration/graphic design/photography
Developer Sourcing Brand Development
Brand development for IT Staffing start up company, including name and logo development, website design and development, brand guidelines and supporting marketing and digital asset designs.
web design/web development/graphic design/branding
i-Port Product Launch
Development of assets for a multi-channel product launch in the medical device space. Go-to-market design support included custom illustration, video animation and editing, graphic design for marketing material, and design of instructional tools.
video/animation/illustration/graphic design/photography
Video Production
On-site coordination and production, including multi-camera filming, sound and light set up. Editing of live footage with overlayed text, music and/or voice over.
video production/director/video editing
Animated Explainer Videos
Storyboard and script development, VO and music selection and full editing and animation for company explainer videos.
video/animation/illustration
Marketing Collateral Design
Graphic design for digital on-page content as well as offline printed brochures and sales presentations. Layout design, custom branded graphics and photography selection for client collateral, white papers, eBooks and brochures.
illustration/graphic design/photography
Branding
Visual brand development including logo design, color palette creation, custom iconography, imagery standardization and selection, typography and custom font development.
illustrations/graphic design/verbal identity
Landscape Photography
Outdoor photography utilizing drone and DSLR equipment. Custom editing and composition design for clients.
photography/image editing
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